Sexy animations, full responsive design, beautiful loading effects, clever UI elements, the list goes on. We don’t think the web should be a boring place. New browser technology is being developed all the time and we love to build websites that take full advantage of this, whilst making the web a prettier place to be.
Just 3 years ago most of the technology used in this website just wasn’t possible. Some of it had been developed but very few browsers supported it and taking advantage of it was just not a good idea. In the past 3 years so much has changed. Browsers have continued to be developed, Internet Explorer is dead (yay), and mobile & tablet devices are taking over the world with ready-made up-to-date browsers.
We believe user interfaces (UI) should be simple, intuitive, easy to use and as minimal as possible to ensure the page content dominates each page within a website.
0:10 / 0:10 We often use clever “takeover navigations” which are visible after clicking a menu icon (like ours) and like to think of clever ways to ensure each page within your website is easy to use and as tidy as possible. We also consider how the UI should behave on smaller screens to ensure those with small phones and big thumbs can still easily navigate!
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones).
In the past 5 years tablet and smartphone usage has rocketed to the point where some websites now receive more visitors from mobile users than those using a desktop device. In fact according to the recent Ofcom’s 2015 Communications Market Report “Smartphones have already overtaken laptops as the most popular device for getting online” and “two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online”.
We are of the viewpoint that responsive web design is no longer an optional extra but an intrinsic part of web development and should almost always be included in any project we build.