Performance optimisation is an ongoing process, and our test and learn culture is reflected in our digital marketing approach. For new customers this cycle of activity is preceded by a detailed discovery project.
90% of people searching online only look at the first page, ultimately it’s where you want your site to be."
Our aim is to get your website and brand as high as possible on the first page of the search engine results pages using:
Search Engine Optimisation
Social Media Optimisation
while meeting your own budget requirements and revenue/ROI objectives.
Getting your company’s message across is an ongoing task and can be challenging – especially in the busy digital age where it can get lost in the noise.
Creative’ has such a broad definition, but one thing is for sure – it’s a versatile way to reach out to your people. Whether our marketing team is brainstorming for a branding project or collaborating with design to create an engaging microsite, we really do go further with our ideas.
We can give your brand a voice that’s so fascinating it’s impossible for it to be ignored. Our creative marketing team use the latest technology, their own amazing expertise and years of collective talent to devise marketing strategies to win customers over for your business.
During discovery we audit the integrity and effectiveness of your web analytics framework, build a detailed understanding of the search, purchase and other online behaviour of your target customer groups, review how traffic from different channels converts on your site and complete a deep-dive audit of your digital channel performance.
After reviewing the detailed discovery audit reports, plus our SWOT analysis and prioritised action recommendations together with your team, we then agree the scope of our ongoing activities and set clear and measurable objectives for our work
Your integrated digital marketing team will be made up of a range of specialists working together to achieve agreed objectives. Ongoing activity includes monitoring, maintenance, project and campaign tasks running concurrently under the direction of your senior account manager.
We provide all of our integrated digital marketing customers with a top line performance dashboard including visit, conversion, assisted conversion and revenue data for each channel. This regular performance reporting – delivered with an analysis of the data - gives actionable insight into your channel and conversion performance each week or month.